Tag Archives: Metrics

The fallacies of demand forecasting – Part 2

So, what factors would one consider to forecast demand? Is there a way to improve forecast accuracy? Very good questions. To recap, my previous post articulated the forecasting challenges faced by a marketer (presumably in Product Line Marketing) who was … Continue reading

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How to run an effective call campaign?

Call campaigns are tough and are boring. Yes, really! Dialing for dollars is one of the toughest things one can do. If it’s so boring and tough, then why do companies pay big-bucks to conduct call campaigns? There are several … Continue reading

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