Tag Archives: MDF

The Value Add of Distributors

The indirect channel depends on the distribution network. But what do these guys do? And why does the indirect channel depend so heavily on distribution? Well, it’s simple. Manufacturers cannot cover all of their markets. And, everyone (end-user/reseller) cannot buy … Continue reading

Posted in General Management, Marketing | Tagged , , , , , , , , | 1 Comment

MDF’s Vs Co-Op – Financial Implications

Most of my colleagues in Marketing may have heard the terms MDF’s and Co-Op’s. Very standard marketing lingo. This rings especially true for those of us who dabble in partner/alliance marketing. Very simply put, MDF’s are Marketing Development Funds and … Continue reading

Posted in Main | Tagged , , , , , , , , | 2 Comments