Tag Archives: Gross Margins

The Value Add of Distributors – Part (2)

In my previous post about distributors, I mentioned that these guys are experts in SKU management. Some of the top global technology distributors such as Ingram Micro or Tech Data engage in millions of transactions per day while managing logistics … Continue reading

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Robinson-Patman Act and it’s implications for Marketers.

Robinson-Patman Act is not a very commonly used phrase in the marketer’s arsenal. But, I think every marketer who engages in pricing actions of sorts should be aware of this act. In the marketing world today, from a pricing standpoint, … Continue reading

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