Tag Archives: Demand Forecasting

The fallacies of demand forecasting – Part 2

So, what factors would one consider to forecast demand? Is there a way to improve forecast accuracy? Very good questions. To recap, my previous post articulated the forecasting challenges faced by a marketer (presumably in Product Line Marketing) who was … Continue reading

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The fallacies of demand forecasting – Part 1

For those of you don’t know there are two critical functions that often fall under the direct purview of a marketer – Pricing and Demand Forecasting. In this series, I am going to focus on Demand Forecasting. I’ll cover Pricing … Continue reading

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