Category Archives: Main

The fallacies of demand forecasting – Part 2

So, what factors would one consider to forecast demand? Is there a way to improve forecast accuracy? Very good questions. To recap, my previous post articulated the forecasting challenges faced by a marketer (presumably in Product Line Marketing) who was … Continue reading

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The fallacies of demand forecasting – Part 1

For those of you don’t know there are two critical functions that often fall under the direct purview of a marketer – Pricing and Demand Forecasting. In this series, I am going to focus on Demand Forecasting. I’ll cover Pricing … Continue reading

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Value Add of Distributors (Part – 3) – Working Capital

A very happy 2014 to all of you!  I was hoping to post this last year, but events conspired to prevent this post. Well, even if I am lazy, I can always blame the lack of posts on some phantom … Continue reading

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The Value Add of Distributors – Part (2)

In my previous post about distributors, I mentioned that these guys are experts in SKU management. Some of the top global technology distributors such as Ingram Micro or Tech Data engage in millions of transactions per day while managing logistics … Continue reading

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MDF’s Vs Co-Op – Financial Implications

Most of my colleagues in Marketing may have heard the terms MDF’s and Co-Op’s. Very standard marketing lingo. This rings especially true for those of us who dabble in partner/alliance marketing. Very simply put, MDF’s are Marketing Development Funds and … Continue reading

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m-Gov and it’s Impact! – Part 2

My previous post pointed out some initiatives that are currently being run by several governments and public entities across the world. I know I have missed many, but those examples were illustrations of how some governments of today are engaging … Continue reading

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m-Gov and it’s Impact! – Part 1

After a very long break, I am back! Thanks for continuing to visit PixelBallads and holding the fort. Your readership and comments are very much appreciated. To continue with my quest to find more uses of mobile technology that helps … Continue reading

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