Another Course Reversal for Netflix

Well, another course reversal for Netflix. It seems that Netflix is starting to die by strategy.

In justifying his decision to not split the DVD and Streaming businesses after all, Reed Hastings wrote, “It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.” Didn’t he just apologize for handling the price hike improperly? Now he’s saying that he handled the decision to split the businesses improperly too?

Let’s call this what it is: Strategic Incompetence.






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